1 · The model
A landlord and operator relationship.
Sirocco hires no one, sells no programmes and does not invoice JF2's clients. It makes courts, changing rooms and common areas available in agreed time slots, and invoices JF2 for the hours booked. JF2 Academy is the party that contracts with players, groups, companies and schools, collects payment and answers to them.
Sirocco Club de Padel7 padel courts, a restaurant with terrace, changing rooms and common areas. Invoices JF2 for the rent every month.
courts ↔ rent
JF2 AcademyDesigns, sells, delivers and invoices the programmes. Hires the staff and takes on the commercial risk and customer service.
programmes ↔ payment
JF2 clientsPlayers, international groups, companies and schools. They contract with and pay JF2.
For Sirocco
- Predictable rental income, invoiced monthly, with a guaranteed minimum of hours.
- Off-peak hours filled, which are the hardest to sell.
- More people at the club, with no staff costs or commercial risk.
For JF2 Academy
- A quality venue in Mil Palmeras to run its programmes on the Costa Blanca.
- Full control of the product, the price and the client relationship.
- It takes the risk and keeps the margin on what it sells.
2 · Who does what
Responsibilities clear from day one.
| Area | Sirocco Club de Padel | JF2 Academy |
|---|---|---|
| Facilities | Courts in the booked slots, lighting, cleaning, changing rooms and maintenance. | Proper use of the courts and the club's equipment. |
| Product | — | Programme design, methodology, content and quality. |
| Sales and marketing | May promote the programmes on its own channels if it wishes (no obligation). | Lead generation, website, campaigns, agencies, companies and schools. |
| Invoicing and collection | Invoices JF2 for the monthly rent. | Invoices and collects from all its clients; bears non-payments and refunds. |
| Staff | Its usual reception and maintenance staff. | Coaches, instructors and specialists, hired or subcontracted by JF2. |
| Insurance | Its public liability insurance for the facility. | Public liability insurance for the activity and accident insurance for its participants. |
| Equipment | Storage space if available. | Training equipment (balls, cones, analysis technology). |
| Brand | Authorises the use of “at Sirocco Club de Padel” as the venue. | Operates under its own brand: “JF2 Academy at Sirocco Club de Padel”. |
3 · Programmes JF2 runs at Sirocco
Four lines, designed for the hours Sirocco does not fill.
These are the lines of the new-services proposal, now developed and invoiced by JF2. First-year volumes are working assumptions.
| Line | What it is | First-year volume (assumption) | Time slot |
|---|---|---|---|
| JF2 Performance | Level-based training with the JF2 method: technique, tactics, fitness and mindset. Groups of 4, one hour a week. | 100 students in groups of 4 · 11 months | 60% peak, 40% off-peak (mornings for residents and retirees) |
| Holistic Padel Weeks | Padel and wellbeing weeks for groups from Northern Europe: training, physiotherapy, nutrition and mental work. Accommodation is booked by the group or its agency. | 8 weeks · groups of 14 people | Off-peak (weekday mornings, low season) |
| Companies and talent | People-development projects using padel as a tool: leadership, teamwork and wellbeing. | 4 annual projects | 50% off-peak, 50% peak |
| Next Gen · schools | School padel programme during school hours, and a pathway for families. | 2 schools | Off-peak (mornings during school hours) |
4 · Court hours and calendar
About 2,500 hours a year, 62% of them off-peak.
2,512 hcourt hours a year (base scenario)
≈ 55 hon average per active week (46 weeks)
≈ 8%of the weekly capacity of the 7 padel courts
62%of the hours in off-peak slots
| Line | Off-peak | Peak | Total hours | When |
|---|---|---|---|---|
| JF2 Performance | 477 | 715 | 1,192 | All year except August; afternoons and mornings |
| Holistic Padel Weeks | 360 | — | 360 | October–November and February–May; 3 courts × 3 h × 5 days per week |
| Companies and talent | 240 | 240 | 480 | 10 sessions of 3 h on 4 courts per project |
| Next Gen · schools | 480 | — | 480 | 30 weeks of the school year; 2 h a week on 4 padel courts per school |
| Total | 1,557 | 955 | 2,512 |
Reference capacity: 7 courts × about 100 opening hours a week (estimate) = about 700 court hours a week. JF2 would use roughly 1 in 13.
5 · Proposed rental rates
50% of the public rate in exchange for volume and commitment.
We take a public rate of 20 € per court hour as the reference. JF2 rents at 50% because it books in advance, in fixed blocks, with a guaranteed minimum, and mostly fills hours that do not sell today.
| Item | Applies to | Per court hour (excl. VAT) |
|---|---|---|
| Sirocco public rate | Reference | 20 € |
| JF2 rate (50%) | Padel courts, any time slot | 10 € |
JF2 commitment
- Guaranteed minimum: 50 hours a month for the first three months and 100 hours a month from the fourth. If JF2 uses fewer, it still pays the minimum.
- Quarterly calendar of fixed blocks, sent 30 days in advance.
- Monthly payment within 15 days of Sirocco's invoice.
Review and cancellations
- The JF2 rate stays at 50% of the current public rate; if Sirocco changes it, the JF2 rate changes in the same proportion.
- Hours that JF2 releases 7 or more days in advance are not invoiced; with less notice, half of their amount is invoiced.
6 · What Sirocco gains
About 25,000 € a year without selling or hiring.
25,117 €annual rent in the base scenario, excl. VAT
10,500 €guaranteed minimum in year one (1,050 hours)
0 €in staff and sales costs for Sirocco
8 × 14international visitors per season in the Holistic Weeks
Direct income
- Predictable monthly rent, invoiced to a single client.
- 62% in slots that are hard to sell today.
- Every peak hour JF2 uses brings students who come back to play on their own and book at the public rate.
Indirect income and value
- More traffic at the club: students, families, groups and company employees.
- Spending at the club's restaurant and terrace.
- Positioning as a high-performance and sports-tourism venue.
- Data and contacts of new players who discover the club through JF2.
Guaranteed minimum: 1,050 hours × 10 €. Almost two thirds of JF2's hours fall in off-peak slots, where Sirocco's alternative is usually an empty court.
7 · Simulator
Move the volume and the rate and see Sirocco's rent.
JF2 pays 50% of the public rate in any time slot. Below the guaranteed minimum, Sirocco invoices the minimum.
Court hours a year
Monthly average (12 months)
JF2 rate per hour
Guaranteed minimum
8 · First-year scenarios
Sirocco gets paid in every scenario.
| Item | Prudent (60%) | Base (100%) | Ambitious (140%) |
|---|---|---|---|
| Court hours | 1,507 h | 2,512 h | 3,516 h |
| Rent for Sirocco | 15,070 € | 25,117 € | 35,163 € |
At 10 € per court hour. JF2 bears the risk of activity falling short: Sirocco's rent only drops to the guaranteed minimum.
9 · Terms of the agreement
A simple, reviewable licence-to-use contract.
| Clause | Proposal |
|---|---|
| Purpose | Licence to use courts, changing rooms and common areas in agreed slots so that JF2 can run its programmes. No partnership and no revenue sharing. |
| Term | 2 years, renewable for one-year periods. Volumes and rates reviewed at the end of each season. |
| Booking | Quarterly calendar of fixed blocks; one-off bookings (Weeks and company events) 30 days in advance. |
| Cancellation | Free with 7 or more days' notice; 50% with less. The monthly minimum is always invoiced. |
| Invoicing | Sirocco invoices JF2 monthly in arrears with the hours detailed; payment within 15 days. |
| Priority | Sirocco does not rent blocks already confirmed by JF2 to third parties. JF2 has priority to extend blocks in off-peak slots. |
| Non-competition | During the agreement, Sirocco does not host third-party programmes equivalent to the Holistic Padel Weeks or corporate padel projects. Its own group trips, lessons and school are not affected. (Negotiable.) |
| Brand and communication | JF2 operates as “JF2 Academy at Sirocco Club de Padel”. Each party approves the use of its logo in the other's materials. |
| Clients and data | Programme clients belong to JF2. Players who book courts on their own are Sirocco's clients. Each party processes its data in line with the GDPR. |
| Insurance and liability | Each party is responsible for its own area: Sirocco for the facility, JF2 for the activity and its participants. |
| Exit | Either party may terminate with 90 days' notice at the end of a season. Programmes already sold are honoured until they end. |
10 · Start-up
From signing to the first group week.
Month 1
- Signing and calendar for the first quarter.
- Confirmation of time slots and blocks for the first quarter.
- Launch of JF2 Performance and an open day.
Months 2–3
- First Performance groups and first school.
- Outreach to agencies and clubs in Northern Europe for the spring Weeks.
- First company project.
Months 4–6
- Minimum of 100 hours a month in place.
- First Holistic Padel Weeks (February–May).
- Joint review: occupancy, issues and block adjustments.
Next step: a 45-minute meeting to validate time slots, blocks and the guaranteed minimum. With those three points agreed, JF2 sends the draft contract within a week. Contact: ffermosell@jf2academy.com
Assumptions and sources
- Sirocco facilities: club website (siroccopadel.com). Opening hours are an estimate.
- Reference public rate: 20 € per court hour (to be confirmed with Sirocco); JF2 pays 50%.
- Activity volumes: JF2 Academy working assumptions for year one, not forecasts.
- Amounts exclude VAT.